At this historical juncture, solidarity must have a global dimension. No longer can it be merely “vertical” with institutions exclusively taking the lead and citizens being the final beneficiaries.
It must also be “horizontal” and fraternal, finding resources in the dynamism of business as well as society. Solidarity is an advanced form of equity that can be achieved by the Company in a multiplicity of forms.
There is solidarity linked to region, which aims to improve the living conditions of a finite community, and wider solidarity which involves assuming responsibility from a global perspective. The Iris Ceramica Group Foundation closely examines all projects which contribute to developing new social awareness and which are able to respond to the demands of an increasingly complex world.