The Iris Ceramica Group Foundation has launched a wonderful reconversion project, starring the SapienStone truck, the “travelling showroom” that has toured major cities in Italy and Europe for four years, bringing “Made in Italy” products to the world with the #AroundTheTop tour and the communication campaign “People are different and live different. Dress your kitchen”.
It all began in 2016 when, to launch the brand specialised in kitchen countertops, the holding Iris Ceramica Group bought a 12x5.6 metre truck and equipped it with two kitchens with innovative SapienStone porcelain stoneware countertops with built-in induction for direct cooking on the ceramic surface. The aim was to make different cultures dialogue on the different ways of living the kitchen.
Having covered thousands of miles, visiting Naples, Milan, Berlin, Munich, Lyon, London, Birmingham, Lisbon, Barcelona, Madrid and Valencia, the Foundation donated the truck to the Italian Red Cross, for use as a special vehicle for enhancing their civil protection and health care activities.
In particular, the Provincial Committee in Pisa, which works throughout the national territory with over 1000 members, will use the truck which, following undergoing discussions with ANCI, could also be used to support health screening and COVID-19 vaccination campaigns.
The SapienStone truck’s new life began on Saturday 22 May at the San Rossore Park in Pisa, where it served as an assistance and emergency support vehicle for the Longines FEI Endurance World Championship 2021, the speciality equestrian event that, this year, saw horses and riders from 35 countries and 5 continents compete on a 160 km track on the estate.