In 1961, when Romano Minozzi began his entrepreneurial journey with the first Iris Ceramica company, it was immediately clear that his entire professional life would be driven by innovation.
Today, this entrepreneurial story is revealed through a permanent exhibition of ceramic tiles, special products, catalogs and publications, unfolding chronologically and spanning almost six decades.
A Museum destined to evolve and expand over time, since all the companies in the Group are committed to ongoing research into innovative technical and aesthetic solutions, which tomorrow will be displayed in this exhibition.
Walking through the Iris Ceramica Group Historical Museum, located in its headquarters in Fiorano Modenese, you can see the evolution of the Italian ceramic district, not only from a products point of view, but there is also an extensive display of marketing projects which have helped to promote the Group and contributed to its success.
It is an unprecedented perspective on the Group’s evolving image and ethos, from the early days of the Sixties to the present. In addition, it recounts its entrepreneurial history based on ongoing projects, developed to create consumer confidence in international markets, where today the Group is an undisputed market leader.
The Museum is part of Museimpresa, the Italian association of corporate museums and archives which promotes the preservation and safeguarding of documents, iconographic materials, products and machinery, to provide tangible evidence of the history of Made in Italy and its leading brands. It is also a heartfelt tribute to all the people, at every level, who have been part of the Group’s long history, helping to perpetuate its values and passion for innovation, the hallmark of the Group since its launch.
Every piece, every patent, every document is concrete proof of the journey, looking to the future with the proud awareness of being architects of a past manifestly worthy of being exhibited and recounted.
Via Ghiarola Nuova, 119
41042 Fiorano Modenese (MO)
By appointment only.
Tuesday - Friday 8:30 am - 12:30 pm / 2:30 pm - 6:30 pm;
Saturday: 8:30 am - 12:30 pm