THE FOUNDATION FOR “CARA CASA”: THE ITINERANT LIVING FESTIVAL VISITING MILAN, VENICE, BOLOGNA AND GENOA

The itinerant festival investigating forms of living to define a common vision of specific issues in each of the communities involved will be held from 15 to 30 April.

THE FOUNDATION FOR “CARA CASA”: THE ITINERANT LIVING FESTIVAL VISITING MILAN, VENICE, BOLOGNA AND GENOA

Fondazione Iris Ceramica Group supports the Architects’ Association of Bologna in its project “CARA CASA”: from 15 to 30 April 2023, the Itinerant Festival aims to analyse how people’s living habits have changed, engaging citizens as the protagonists of these changes, fostering discussion on the forms of living and defining a common vision of the specific issues in each of the communities involved in the programme. The event therefore investigates the home as a complex, dynamic and multi-dimensional issue with social, economic, design and environmental implications.

The Festival will involve a number of Italian cities, in a series of different cultural and popularisation initiatives, and after the summer will follow on with activities in some European cities.
The Italian cities involved are:
- Milan: today more than ever, Milan is facing a number of urban, environmental and social opportunities and challenges, but it is important to tackle these in a manner that mitigates economic and spatial disparities, thus avoiding increasing polarization and the consequent risk of segregation of socially disadvantaged groups and highly unequal developments. 
- Bologna: Bologna is an exemplary location for the general observation of living habits. The numbers, varieties of situations in the metropolitan area, the demographic forecasts, increasing immigration and driving economy offer some interesting views of living scenarios, the complexity of which has been investigated for some time.
- Venice: Venice and Mestre are essential parts of a “bipolar” city, in which planning actions and specific interventions can help to combine different urban  realities within an organic urban system, through a series of actions including the redistribution of functions, increased urban quality and improved accessibility of the marginal areas of the municipal territory.
- Genoa: One of the large capitals of central and northern Italy, Genoa’s 9,500 social housing units make it the city with the poorest public housing service in relation to the population. In parallel, there has been a sharp increase in real estate investments in the luxury housing, the only residential sector that is clearly expanding. The question of living quality and the role played by design in this delicate process are central in this context.

Our Foundation supports the event to stimulate and foster thought, discussion and dialogue on living: a central issue also for Iris Ceramica Group, which for over 60 years has been committed to improving the interaction between humans and the environments they live in.

Find out more about the CARA CASA programme.